Google Tech talks: Don't Make me click Notes  

By Aza Raskin - Head of User Experience for Mozilla Labs

Notes from the talk:

• Whats the best interface?   BLANK - NFI No F*** Interface
• Don't fall into the trap of look fancy/sexy/cool ( Adding interactions )
• Example splash screens on websites.
• Use Icons when text will do the work.
• What Google be if they advertise everything the search box can do.
• Its not about adding its about removing Interactions
• No RIA but ZIA - Zen Internet Application
• Act without doing  -> Pagination you have to interact continues listing
• Don’t force users to ask for more content -> just give it to them
• No by giving search result but by giving the thing you are looking for
• Zoom In Zoom Out  - to remove Interactions.
• People don’t think in forms. There are better ways:
• Good example: Quick Add box google calendar.
• Natural Lenguages Interfaces

the fewer keys you have to hit to get the computer to understand what you want, the less wasted effort, the more efficient the interface.