Recently I saw for the hundred time the keynote from Kathy Sierra. It's feels good to see that even though I did not think on her presentation while working, her teachings still resonate on my mind.
Here are my notes on this presentation:
It’s not about how cool you are... or how cool its your product... It’s about How cool you make the user of your product , what cool things they can do now they use your product....
How you make them feel about themselves drives how they feel about YOU
- Don't build a better X Build a better user of X. Not how do we build a better camera its how we build a better photographer.
- Give them super power QUICK! User must do something cool within 30 min!
- Making them Smarter. Anything you can do to make them BETTER
- Do not ask about X ask about the subset of X. If you sell kitchen appliances, Do not blog about kitchen appliances, blog about cooking.
- Shrink the 10 000 hours to master something! Show the patterns and shorten the duration of the 10000 hours.Nobody become passionate about something they suck at...make the user an expert more quickly on your system.....
- Make your product reflect their feelings.“How you make them feel about themselves drives how they feel about YOU”
- Make the right thing easy, wrong thing difficult. This one applies for everything
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